It feels like it took forever, but it’s finally baseball season, and the start of America’s pastime has us thinking about social media. The Cleveland Indians are one of the most progressive teams in all of baseball when it comes to social media, having debuted their Social Media Suite in 2011, a section of seats reserved for fans interacting with others via social media channels.

Now, in 2012, the Indians have made it their mission to expand their presence on a number of social media networks. The team has already been active on the big networks like Facebook and Twitter, but this year, the organization has taken it a step further.

Here’s a rundown of what the Indians are introducing this season:

• A “TribeVibe” WordPress blog
• A “Step into the Home” Tumblr blog
• Presences on Google+ and Pinterest

The team will use these platforms as an opportunity to give fans a behind-the-scenes look at the organization, while also providing exclusive ticket offers and the opportunity to meet Indians alumni and members of the front office.

These moves are keeping the Indians at the forefront of social media strategies in baseball, but what can your business learn from these particular social media practices?

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Why “Sixth City” Marketing? I decided to name the business after my hometown of Cleveland, Ohio. In the early 1900′s Cleveland’s population soared to make it the sixth largest city in the country. Proud of this achievement, Clevelander’s embraced “The Sixth City” as a nickname. I’ve always been fascinated with the history of the city. I got to hear some amazing stories about the evolution of the downtown area while working at Playhouse Square during the mid-2000′s.

As much as the nation likes to joke about Cleveland, it’s an amazing place to visit and live. The town is filled with great people, food and beer.

Although our main office is located in Columbus, Ohio (another great city) we serve clients all over the globe.